Additional Considerations
Common things to think about.
General
User Churn rate / mo
Marketing
Organic traffic
Growth of organic traffic / mo in %
traffic to user conversion rate
Ads: PPC Budget / mo
Ads: CPC
Ads: increase Budget in % / mo
Ads: Click to user conversion rate
Ads: UAC
Email: Size of mailing list
Email: opt-in rate
Email: sent email / mo
Email: conversion email to user rate
Email: provider fee
Email: copywriter fee
Influencer: followers
Influencer: organic reach
Influencer: conversion follower to user rate
Influencer: cost per shoutouts / mo
Influencer: increase shoutouts % / mo
Sales: contacts / day
Sales: contacts to user conversion rate
Revenue
Subscription: free, value, standard, premium tier breakdown
Subscription: free, value, standard, premium tier prices
Subscription: free, value, standard, premium tier revenue
In-App Purchases: Ebook, tools, courses revenue, prices, COGS, conversion rate
Expenses
Server: app maintenance cost in % of R&D cost
Server: cost / user / mo
Server: hosting fee
Customer Service: tickets % user / mo
Customer Service: time to resolve issue
Fixed expenses: utilities, fees, insurance, lease, others, payroll tax
HR costs
Finance
Investments: R&D
Investments: computers
Investments: legal advice
Investments: useful years
Investments: depreciation / year
Financing: Cash
Financing: Loan
Financing: Total
Loan: interest rate
Loan: term (years)
Others: account receivable % revenue
Others: account payable % revenue
Others: deferred revenue %
Tax: income tax rate